Danish hospitality sustainability platform BeCause is partnering with the Global Destination Sustainability – Movement (GDS-Movement) an international agency that acts to catalyze socioeconomic and environmental transformation in regions and cities through tourism.
The partners aim to help tourism and event organizations, including convention and visitor bureaus(CVB), destination management organizations (DMO) and national tourism organizations(NTO), gain insight into their region’s sustainable accommodations and offerings.
BeCause enterprise software allows hotels, travel agencies and other tourism organizations to track and streamline their sustainability data. The company works with over 25,000 hotels as well as with certification entities like GreenKey and industry partners like Global Sustainable Tourism Council and the WSHA, and marketplaces like Booking.com.
The software links a client’s databases, partners, channels, and stakeholders to their profile, automating the collection, coordination, and communication of sustainability data. Members of GDS-Movement, can now access a specially designed data overview on the BeCause platform that shows them a real-time, comprehensive view of the sustainability status of their destination’s hospitality landscape. Specifically, they will be able to quickly see which hotels, restaurants, attractions, beaches and experiences have valid sustainability certifications.
Prior to BeCause, the company said, destinations could only obtain this information by manually matching each certification to the accommodations and hospitality services in their coverage zone.
“One of the greatest challenges destinations face today is accessing accurate data about the sustainability practices of their supply chains,” said Guy Bigwood, CEO of GDS-Movement. “Our partnership with BeCause directly addresses this challenge, helping DMOs, CVBs, and NTOs create more regenerative, resilient destinations that benefit both visitors and residents,” says Guy Bigwood, CEO of GDS-Movement.
According to a 2024 Booking.com survey, 75% of global travelers say they want to travel more sustainably in the short term, while 89% of business travelers say they are taking extra steps to reduce the environmental impact of their travel. Access to sustainable travel options is also a key consideration for meetings and event planners, with 13% of those surveyed for the American Express 2024 Global Meetings and Events Forecast ranking sustainability as among the top two factors influencing where they choose to hold their events and 39% admitting that they struggle to identify sustainability certified suppliers.
A 2024 Booking.com survey reported that 75% of global travelers say they want to travel more sustainably in the short term, while 89% of business travelers say they are taking extra steps to reduce the environmental impact of their travel. Access to sustainable travel options is also a key consideration for meetings and event planners, with 13% of those surveyed for the American Express 2024 Global Meetings and Events Forecast ranking sustainability as among the top two factors influencing where they choose to hold their events and 39% admitting that they struggle to identify sustainability certified suppliers.
“By utilising the BeCause platform, destinations participating in the GDS-Index will be able to assess their environmental performance more efficiently, complete the index faster, and communicate their sustainability initiatives more effectively to stakeholders, including governments, clients, and visitors,” Bigwood added.
