Hard Rock International and Seminole Gaming have partnered with Ocean Conservancy, a global organizer of beach cleanups, to advance sustainability actions across their properties, and the communities and tourist destinations they serve.
The partnership, called Global Sound Waves, focuses on the upstream management of water, food and material waste in order to promote waste audits that identify alternatives and diversion opportunities, while emphasizing how data informs the company’s goal-setting for waste reduction.
Specific programs included a team member education global trivia event to build knowledge and skills; a contest among employees in Europe, Asia and North America to identify innovative solutions to reduce waste; and a fundraiser from Hard Rock Casinos’ ‘Change For Change’ program that raised $75,000 for Ocean Conservancy. Gamers donated change from redeemed gaming vouchers to the Hard Rock Heals Foundation to benefit Ocean Conservancy’s mission to protect the ocean from today’s greatest global challenges and create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
“From plastic pollution to climate change and beyond, the ocean is facing threats that can only be addressed through bold, global action and widespread public interest,” said Jenna DiPaolo, Chief Brand and Communications Officer at Ocean Conservancy. “Partnering with a hospitality brand like Hard Rock, which is so beloved and reaches so many different people and places around the world, will expand our audience of ocean lovers and environmental advocates while having meaningful, measurable impacts on the ground through cleanup and related waste reduction efforts.”
