Tourism in Europe is surging. The estimated number of nights spent at tourist accommodations in 2024 was nearly three billion, exceeding the previous year by 53.4 million, or 2%. But the European Economic and Social Committee (EESC), a consultative body for the EU, wants to ensure that the growth of this key industry aligns with the continent’s sustainability goals.
The EESC is urging the European Union to transform its tourism sector, emphasizing sustainability and regeneration for long-term economic and environmental benefits as outlined in its opinion on Tourism in the EU: sustainability as a driver for long-term competitiveness.
Unlike traditional sustainable tourism, which focuses on reducing environmental harm, regenerative tourism aims to restore and enhance natural, social and economic capital. This approach integrates circular economy principles and seeks to leave a lasting positive impact on destinations and local communities.
‘We must ensure that tourism plays a role in reviving European competitiveness. This is essential, given that tourism is such an important part of the GDP of many Member States and regions, as well as their value chains,’ said the rapporteur for the opinion Isabel Yglesias.
The EESC has called for the EU’s new legislative cycle to prioritize policies that promote active regeneration objectives. It wants to move away from outdated volume-based metrics of success, and instead focus on a holistic strategy that actively restores natural environments and local communities and considers ecosystems and visitor experiences.
The EESC argues that stronger legislation, financial incentives, and better cross-border cooperation are needed, along with clear guidelines and tangible measures to accelerate the adoption of regenerative tourism. This must be backed by dedicated funding, research programs and social and training policies.
A core component of this strategy involves equipping tourism professionals with skills in sustainability and the circular economy. Investing in workforce upskilling will not only improve job quality but also attract and retain talent essential for this transformation, the organization said.
Engaging consumers is another crucial factor in this shift. The EESC suggests using economic incentives, accessible tourism models, and strategies that promote year-round tourism to encourage widespread adoption of regenerative practices. By fostering a more responsible and resilient tourism industry, the EESC aims to enhance competitiveness while ensuring long-term prosperity for regions and communities across the EU.
Tourism is a major driver of the EU’s economy, making up 9.7% of its GDP and supporting over 11% of jobs in industries like hospitality, transport and retail. Beyond boosting the economy, it also plays a key role in job creation and social development across the region.
