Mexican beauty brand AORA MÉXICO has become certified Plastic Negative by rePurpose Global Plastic Action Platform. Through a partnership with rePurpose, AORA will fund the recovery of plastic pollution through their Buy 1, Remove 9X the Plastic initiative.
According to the United Nations, for every plastic product recycled globally, nine are not. Through their new initiative, every product sold by AORA MÉXICO will fund removal of 9x the plastic pollution. This initiative is part of AORA’s broader mission to revolutionize beauty packaging with 100% plastic-free design.
“While our oceans and waterways continue to choke on plastic pollution, we are left with no choice than to refuse to use plastic in the first place. It is our purpose as a brand to show the world that beauty doesn’t have to come with a compromise to packaging,” said Nour Tayara, co-founder of AORA MÉXICO. “At AORA, our packaging is as beautiful as our makeup, always plastic free, recycle-ready and made to be treasured.”
The beauty sector is a significant contributor to the global waste crisis. Despite advances in sustainability, the British Beauty Council reports that 95% of beauty packaging is still made from plastic composed of mixed materials, or in sizes too small to be processed by recycling facilities—all major factors that inhibit recyclability. As a result, the company said, of the 120 billion plastic packaging units produced annually by the beauty industry, most end up in landfills or polluting the environment.
“It it isn’t enough to be a 100% plastic-free brand today,” the company’s site said. “Some of us have to be plastic negative to clean up the trash of our industry.”
AORA said its packaging is 100% plastic-free, recycle-ready, and designed to be reused, repurposed, and treasured. The brand uses materials such as tin, aluminum, and wood—chosen for their durability, recyclability and timeless quality.
“The fight against plastic pollution and overconsumption is at the core of AORA MÉXICO,” said Aditya Siroya, Co-founder and Chief Impact Officer of rePurpose Global. “It is heartening to see them push the boundaries on tackling the plastic waste problem by being a 100% plastic free beauty brand. They go above and beyond plastic free by funding verified plastic recovery through rePurpose Global. We hope their commitment encourages more brands to take responsibility for the plastic that they are generating, which is even more critical now after the failure to ratify a Global Plastics Treaty.”
