Bottled beverages company Primo Brands Corporation has announced a four-year partnership with ocean plastic mitigation nonprofit The Ocean Cleanup to support cleanup efforts in Los Angeles County, California.
The partners said the agreement would support projects in California, including its Ballona Creek Trash Interceptor, a fully automated, solar-powered trash collection device designed to capture floating plastic, trash and litter before they reach the ocean. Launched in 2022, Los Angeles County reports the device has captured 156 tons of trash so far.
Primo Brands has a portfolio of over 90 springs and 27 brands, primarily of bottled water. The company said it is a leader in recycled packaging, with a Water Refill business where consumers have the option to refill empty multiuse bottles at approximately 23,500 self-service refill stations and a Water Exchange business in which consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase.
“At Primo Brands, sustainability isn’t just a priority – it’s a responsibility and core to who we are,” said Charles Fogg, Chief Sustainability Officer at Primo Brands. “By stewarding the full lifecycle of packaging—from design and materials to recycling and community cleanup—we are helping to reduce waste and keep materials in circulation for repeated use.”
Since its inception, The Ocean Cleanup has removed millions of kilograms of plastic pollution from oceans and rivers globally. This collaboration will facilitate the deployment, research, and operation of new systems to expand the reach and efficiency of cleanup efforts in California’s waterways.
“Primo Brands’ support is pivotal to scaling our impact in Los Angeles County,” said Nisha Bakker, Director of Partnerships, The Ocean Cleanup. “Their commitment and shared values enable us to accelerate the implementation of solutions and expand our reach to critical areas across Los Angeles County.”
