Hyundai Motor America and Healthy Seas, a nonprofit organization focused on ocean conservation, will jointly support four major underwater marine cleanup operations in Southern California to remove litter, helping restore vital habitats for seals, lobsters, torpedo rays, and purple hydrocorals, while improving safety and biodiversity at popular diving and fishing sites.
The collected nylon fishing nets and other nylon waste are processed into a regenerated nylon yarn used in new textile products.
“By championing the preservation of marine ecosystems and supporting initiatives that promote a circular economy, we are advancing our vision of progress for humanity and taking meaningful action to ensure a healthier planet for future generations,” said Randy Parker, president and CEO, Hyundai Motor North America.
The partners also hosted an educational workshop at the Boys & Girls Club of Huntington Valley, where over 30 students participated in the “If the Ocean Could Speak” origami envelopes activity—a program designed to inspire awareness about the interconnectedness of human actions and marine ecosystems. This marks the first year education is formally integrated into the U.S. partnership activities, reflecting a shared commitment to nurturing a new generation of ocean defenders.
Healthy Seas is an international nonprofit organization dedicated to the removal of marine waste and education, with a particular focus on discarded fishing nets, to promote healthier oceans. It works to address ocean pollution and mitigate risks posed to marine life by these hazards, collaborating with partners to recycle recovered materials into new products.
Since 2021, Hyundai and Healthy Seas have collaborated on a range of projects, expanding their efforts from Europe to South Korea in 2022 and the United States in 2023. Together, they have carried out beach cleanups and underwater diving missions in key hotspots, involving communities, volunteers, media, influencers, and local representatives. Their efforts have extended to tackling large-scale marine pollution, such as abandoned fish farms in four locations across Greece and developing awareness-raising initiatives to support industry transformation and systemic change.
