Discover Puerto Rico has launched The Green Path, a microsite empowering visitors to become certified “Responsible Travelers” through engaging educational content and immersive storytelling rooted in sustainability. This interactive platform is a pivotal part of the organization’s broader commitment to promoting conscious tourism and preserving Puerto Rico’s unique natural, cultural, and historical assets.
The Green Path invites travelers to embark on a personalized digital journey aligned with their travel values. Along the way, they will learn best practices for eco-conscious exploration across the Island. The certification program guides users through four sustainability pillars—each tailored to different aspects of being a responsible traveler:
- The Foodprint–Exploring local farms, markets, and eco-gastronomic practices.
- Legacy Journey–Preserving Puerto Rico’s heritage through architecture, culture, and stories.
- Nature Paths–Highlighting the Island’s biodiversity and outdoor eco-adventures.
- Conscious Stays–Showcasing responsible accommodations and low-impact lodging options.
Each landing page features a collection of immersive content such as a first-person chronicle offering a personal lens into on-Island experiences; feature articles and listicles covering sustainable travel, local dining, and cultural insights; and an interactive map with descriptions to help navigate Puerto Rico. Visitors will also find curated itineraries tailored to each pillar, plus video interviews with community advocates.
Users earn points as they progress through the microsite. Upon reaching an 80% completion score, they receive a downloadable and shareable badge recognizing them as certified “Responsible Travelers to Visit Puerto Rico.” This certification also unlocks access to exclusive deals and discounts from local partners offering experiences and accommodations aligned with sustainable tourism practices.
“We designed The Green Path as a modern approach to education and engagement,” said Dalissa Zeda, Digital Marketing Director at Discover Puerto Rico. “By making sustainability personal and actionable, we’re helping visitors align their values with their vacation plans, fostering more meaningful travel experiences while supporting the long-term well-being of our Island.”
New experiences and articles will added regularly and a real-time availability calendar is now live on the website, helping visitors plan trips by showing hotel and rental availability across the Island. The calendar is designed to reduce overcrowding, encourage exploration beyond the most visited regions, and inspire longer stays, the tool helps drive consistent occupancy and ensures the benefits of tourism are shared more evenly across Puerto Rico.
The site was built on insights from the Sustainable Tourism Best Practices and Opportunities for Puerto Rico assessment by Skift Advisory, and developed in collaboration with local creators, cultural leaders, and environmental stewards. The Green Path will include tailored resources for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry segment and local tourism stakeholders, further supporting a unified path toward a more conscious Puerto Rico.
