The Nature Conservancy (TNC) has teamed up with Tiffany & Co. to launch an initiative called Love For Our Oceans designed to raise at least USD$1 million for ocean conservation.
Through the sale of T Smile by Tiffany cord bracelets, Tiffany has committed to support TNC’s global ocean conservation efforts, including its goal of conserving 4 billion hectares of ocean by 2030.
Specifically, the contribution will support the conservation of critical ocean habitats and conservation projects that tackle some of the most pressing issues facing the ocean today. The bracelets are designed with cords made entirely from ocean-bound plastic bottles, meaning bottles discarded within 50 kilometers of an ocean, river, or lake that would likely end up in the ocean
The collection includes bracelets with or without diamonds in either 18k rose gold or yellow gold. For each bracelet sold through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.
Tiffany has been working with TNC since 2007 and has awarded more than $2 million in grants to TNC, mobilizing an additional $6.5 million from the auction of a first-edition Nautilus watch. Most recently, TNC and Tiffany & Co. are working on salmon habitat protection and coral conservation across multiple geographies.
